Unit 2 Remix: The Take-aways

Throughout the second half of our class the two main topics that we focused on were social media & copyright laws. Being from Generation Y we almost all have used one of the many social media sites that have infested our world, both physical and virtual. The restrictions that copyright laws have imposed on everyone have helped to raise a generation where we no longer follow any copyright laws due to unrealistic rules they attempt to impose on us.

In Social Network Sites: Definition, History, and Scholarship danah m. boyd introduces the history of social media, its present uses, how companies have taken advantage of these technologies to expand their influence of the public & future capabilities of social media sites. She writes about features that every social media site all have in common. Boyd describes all social media sites as all having features that allow users to create “a public or semi-public profile within a bounded system, articulate a list of other users with whom they share a connection, and view and traverse their list of connections and those made by others within the system. The nature and nomenclature of these connections may vary from site to site.”

In Social Network Sites as Networked Publics: Affordances, Dynamics, and Implications another paper authored by boyd she lists “profiles, Friends lists, public commenting tools, and stream-based updates” as features that all social media sites have. The differences between each site come from the content they allow their users to share between each other. Facebook will allow you share videos, status updates, built in applications and groups with your friends. Other social media sites like Twitter will allow you to share 140 character “tweets” with your followers or Instagram sharing strictly pictures with your followers. She writes about the implications these “networked publics” have on privacy, the expanded intended or untended audiences that our message reaches, and the connections we make between our offline and online lives. These social media sites begin to blur the line between our public lives and our private lives by removing the control we have over the spread of our private information. Once our private information has been transformed into bits on the web it can be duplicated and distributed without our permission.

Not all implications of social media sites are negative, some positive consequence of these sites is the emergence of slacktivism. In Why Slacktivism In Underrated Katya Andresen describes slacktivism as when a social media user will “take easy, social actions in support of a cause – signing a petition, liking a Facebook Page or putting a pink ribbon on their avatar.” Using statistics from The Dynamics of Cause Engagement study by Georgetown University’s Center for Social Impact Communication and Ogilvy Worldwide, Andresen concludes that these slacktivists are just as likely and in some cases more than four times likely to take meaningful actions outside of social media to benefit these causes.

In Project 2 & Project 2 we used what we learned about social media creating successful Twitter campaigns from danah boyd & Dave Toliver to analysis businesses’ social media sites and how effectively they are engaging with their followers. We learned about how these sites have engineered their privacy policies to maximize their profits. Facebook acts as a third party to market it’s users to advertisers by capitalizing on the massive amounts of personal information it has from their users.

Copyright laws attempt to preserve artist’s ability to profit off their work. These were established in a generation when to only way to make a copy of a work was to use a photocopy machine or other device to make another physical copy. These laws have failed to evolve with the digital age where we are constantly making copies and sharing. In Rhythm Science paul d. miller proposes a compromise of copying the “systems culture” and allowing artists to use pre-existing music to create new music. This “Remix culture” would be beneficial while still allowing artists to receive the monetary benefits that they deserve. In this situation it is important to redefine what exactly “fair-use” remove to mystery of it. Lessig describes it in Remix: Making Art and Commerce Thrive in the Hybrid Economy best in proposing we create an economy “that builds upon the economic and creative opportunity of hybrids and remix creativity; one that decriminalizes the offense of being a teen.”

By iCoug

Social Media & Privacy Policies

I think that the reading for this week was all about our online privacy and the ways that Facebook and other social media sites have turned our private information into a commodity that they are able to make money off of. This gave them incentive to make our information more and more accessible to the public, without informing or updating their users how and what information they are using. This is important because as shown in the Mui article with the use of over the counter computer software this information can be used harm its users. He described them as having the ability to recognize someone from a picture & connect them to their Facebook profile. This can even be as extreme as being able to guess someone’s social security number if they know enough information.

            Papacharissi describes the transaction between social media companies and it’s users as “All Web–accessible platforms, offer services, mostly social, in exchange for personal information.” Personally I think while trading your private information for a free service that would usually be a paid service is a perfect fair transaction. When I believe that it crosses the line is when companies change their privacy policy without informing their users or change their policies in unethical ways like the Electronic Privacy Information Center excuses Facebook & Twitter of doing.

By iCoug

Portland Trail Blazers

Jordan LeClaire

DTC 356

March 20th, 2012

Portland Trail Blazers & Social Media

The Official Twitter account for the Portland Trail Blazers, @PDXTrailBlazers, serves many purposes for the organization. Many corporate businesses hire firms to manage their presence on Social Media sites. The Portland Trail Blazers are no different & they have hired a Social Media agency. They currently have a Twitter, Facebook fan page, YouTube channel & Pinterest. Each site offers different perspectives on the team & it’s happenings but one common theme between them all is using it as a channel to give the Portland Trail Blazer’s followers & fans a personal in depth view into the organization in a way that maybe a radio broadcast, television show or a website may not be able to. In this way it is very unique and gives its followers a plausible promise & gives them the feeling that they are part of the team.

Twitter has officially recognized it as the official Portland Trail Blazers Twitter, which helps to give credibility in its follower’s eyes and has amassed 16,000 total tweets with about 72,000 followers. This gives their audience Ethos, earning the trust of each of their followers. They tweet very regularly to their followers and will tweet any where from 10-15 times a day depending on the amount of relevant news for any specific day. The content of their tweets range from contests readers can enter, links to interesting videos or articles relevant to the Blazers, photos from team activities, giving links to new content from the Official Portland Trail Blazers website, giving out TV/Radio broadcast information before games & live updates on games in action to followers.

The Portland Trail Blazer Twitter account follows about 2,500 people consisting mainly of Portland Trail Blazer fans, Other NBA organization Twitter accounts, Portland media members, National Media networks, Portland Trail Blazer players, etc. They use following these people along with retweeting people to better connect their followers to it’s massive network of Blazer fans, media, front office & current players to their followers. Another strategy they use to facilitate establishing connections between its followers is by using hashtags in their tweets. Just a few of the hashtags that they regularly use are #RipCity, #Blazers or #Portland. They do a good job of this & even advertise on the front of their Twitter that their official hashtag for the 2011-12 Season is #WeAreRipCity

            The persona the Portland Trail Blazers convey with their social media is one of documenting the news & giving their followers a place to find important team information & news from the front office, players, owners & media to the everyday Trail Blazer fan. Just like a record company or movie studio without their fans they are nothing. This is why they attempt to make their fans feel like a vital piece to their organization through their use of social media. They imagine that their audience is already fairly knowledgeable about the game of basketball so they often to talk about things that only people with pre-existing knowledge about the game would completely understand. An example of this would be “Last shootaround of the trip in OKC” or “Interim head coach reflects on his new station in life before coaching his initial game in the Rose Garden.” This is important because they are trying to relate to what they believe to be their imagined audience. They know that while many people enjoy following the Trail Blazers on Twitter they would enjoy it even more if they could watch them on TV or listen to them on the radio. This is why they will always give you other ways where you can follow the Trail Blazers no matter if you’re away from you computer or smartphone. They also know that their audience is most interested in breaking news on the team, so they are often posting about events as they are happening.

When compared to other NBA team’s Twitter accounts the Portland Trail Blazers are much more active. They might be because they follow a lot more people than most. This can be both a good thing because they’re expanding their network but can also be a bad thing because it can dilute your timeline & you will miss the information that may be more important. One way they have attempted to remove this is by using Lists. Lists allow you to remove the clutter and look at only specific tweets from a group. An example of this is the Portand Trail Blazer twitter has a list that consists of only the team owner, coaches and players. They do this so that the important information like tweets from that specific group won’t be lost in their massive timeline.

They use a lot of Internet services along with their social media to get their information out in the most effective way & to reach to most people the quickest. They use applications like Instagram & TwitPic to upload images; TwitVid to upload videos, Bitly so they are able to track the traffic their links are receiving and always using the Twitter handles for the players, rather than simply their names to continue to attempt to expand their networks.

They do a very good job with their visual rhetoric. Overall I think they are doing an adequate job using their Twitter account effectively but could improve on a few things. They hardly ever reply to fan’s questions & mentions. They could improve on this by increasing how often they interact with their followers. 

By iCoug

Audubon Society & Social Media

Bird watching & preservation seems like a very boring topic but The Audubon Society is attempting to bring it back into the 21st century in a major way. The Audubon Society is very active on both Twitter & Facebook. On Twitter they have over 15,000 followers & almost 5,000 followers. On Facebook they have over 45,000 people who like it.  They are always using it not only to spread information about the birds but also to create a buzz within their audiences. They do this by having weekly contests where people are encouraged to identify birds by their picture. By looking at their Twitter mentions & their Facebook wall they are very successful in creating conversation that revolves around birds. As of the time I’m writing this The Audubon Society has had over 20 pictures/articles posted to it’s Facebook page within the last 24 hours. They realize that older generations are beginning to use these social media sites and are taking full advantage of it while also hoping to attract the attention of younger generations.

Also they are constantly posting pictures like this to their Facebook & Twitter so how can you not love them?

By iCoug

Illustrator Work

By iCoug